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Cocksox men’s underwear is well-known by men worldwide for exceptional fit, comfort and support. Supporting manhood since being founded in Australia in 2006, our elegant designs and breathtaking style have left our fans in no doubt that Cocksox is the best men’s underwear sold today.

Cocksox underwear are so comfortable because they fit incredibly well. We use superior technologically advanced fabrics that wrap around the body for an all-round flattering fit, and wick moisture to keep you feeling fresh. Your comfort is our number one priority, and great design is the key to looking good and feeling great all day long.

All Cocksox have one thing in common – an anatomically designed pouch to support a man’s manhood. It all began with the Original Pouch, designed to give a man a noticeable lift and enhanced profile. We have since introduced additional pouch designs across our range to give men the ultimate in supportive comfort in every style.  

The Contour Pouch holds you closer to your body for everyday comfort and during periods of high activity. The Snug Pouch offers the same level of support as the Original, but without the noticeable enhancement. Check out our Pouch Guide to find your perfect fit.


We offer a wide range of styles, colours, and print patterns to suit every taste. Cocksox men’s Sexy Underwear feature enhancing and daring cuts (and we also like to use teasing sheer and mesh fabrics), while our Everyday Underwear selections are all about comfort and support. All garments are designed in-house in Australia and are exclusive to Cocksox – you won’t see them anywhere else!


The Cocksox difference is in the detail. The blend of soft woven waistbands, printed care labels (no scratchy tags!) and flat-seam stitching work in perfect harmony with our luxurious breathable fabrics to deliver the ultimate in comfort and support.

Unlike other underwear that claim to be enhancing, there are no tricks inside the Cocksox pouch. It’s great design alone that gives an enhancing profile – no rings, no slings, no flaps.

And you can also get the feeling of supreme Cocksox comfort at the pool and beach. Our Australian made swimwear is manufactured from the highest quality Lycra in a diverse range of designs, so whether you ride a board or just kick back and soak up the sun, we’ve got you covered.

We frequently release new collections across the Cocksox range, and you can see the full range of Cocksox underwear online today. And make sure you browse our swimwear sale and underwear sale pages for great deals – don’t miss your last chance to pick up the final pairs of some of our most celebrated designs.